Impact & Deliverables
Situation: Sales/prospecting teams needed a defensible way to prioritize emerging pharma accounts from noisy public sources, unverified research sites, and scattered trial activity—without manual research or bloated vendor databases.
What I built: Automated prospecting system extracting clinical trial data from ClinicalTrials.gov. Multi-factor scoring model evaluating emerging pharma companies on financial metrics, team composition, and pipeline activity. Prioritized account list delivered with executive contacts and composite scores for sales targeting.
Outcome: Faster, defensible targeting with testable weighting and filters (by vertical, geography, or funding stage), easy refresh cadence, and portfolio visibility.
Consulting Relevance
Converts manual prospecting into automated, repeatable lead generation. Extracts clinical trial and financial data, applies custom scoring logic, and delivers prioritized account lists with executive contacts. Output integrates with existing CRM systems via CSV export.