Ground Work — Strategic Consulting & Data Solutions

Health-Tech Website – Design Execution and Front-End Implementation

Designed and built the company's first public-facing platform, owning visual design decisions and custom front-end code.

Built the first public‑facing platform for a health‑verification startup—clear story, custom code, investor‑ready

Designed and built the company's first public-facing platform, owning visual design decisions and custom front-end code.

Book a 15-min consult

Impact & Deliverables

Designed and launched company website — Owned visual design, layout decisions, and UX flow; translated founder's product vision into clean, user-friendly interface

Custom front-end implementation — Built site using HTML, CSS, and JavaScript with responsive design for mobile and desktop viewing

Brand execution through design — Established visual identity with color palette, typography, and imagery that balanced healthcare credibility with tech innovation

Investor-ready platform — Delivered functional website that served as primary tool for fundraising conversations, advisor recruitment, and early market validation

WireframesHosting & DeployHTML/CSS/JS

Mobile & PerformanceContent & SEOLaunch

Wireframes

Hosting & Deploy

HTML/CSS/JS

Mobile & Performance

Content & SEO

Launch

Workflow

WireframesHosting & DeployHTML/CSS/JSMobile & PerformanceContent & SEOLaunch

Consulting Relevance

I bridge product story + UX + code so early teams can go live quickly without over‑engineering. The result is an investor‑ and partner‑ready site that’s easy to extend and won’t slow you down.

Design & Development Process

From concept to launch: wireframes through responsive implementation and deployment

Design Decisions

Wireframing & Layout Planning

Created page structure for Home, Features, Team, and Partner Program. Focused on clear information hierarchy and intuitive navigation.

Visual Identity Development

Established color palette, typography, and component styles that balanced healthcare credibility with modern tech aesthetic.

Mobile-First Approach

Designed responsive layouts that work seamlessly across desktop, tablet, and mobile devices.

Development & Implementation

Front-End Build

Custom Code Implementation

Built site with clean HTML, CSS, and JavaScript. Prioritized fast load times and smooth user interactions.

Responsive Grid System

Implemented flexible layouts that adapt to different screen sizes without breaking functionality.

Component Consistency

Created reusable elements (headers, cards, forms) ensuring visual consistency across all pages.

Content & Assets

Page Structure

Organized content into clear sections with logical flow: hero, value propositions, features, team bios, and calls-to-action.

Visual Assets

Selected and optimized images that aligned with brand identity and supported messaging goals.

Copy & Messaging

Structured content for clarity and accessibility, with emphasis on user benefits and partnership opportunities.

Launch & Results

Performance Optimization

Ensured fast page loads and smooth interactions through image optimization and efficient code structure.

Cross-Browser Testing

Verified consistent appearance and functionality across major browsers and device types.

Deployment & Hosting

Published site on reliable hosting platform with domain configuration and SSL security.

Business Impact

Delivered functional website that enabled investor conversations, advisor recruitment, and early market validation for the startup.

Tools & Approach

Hand-drawn wireframes, Figma for high-fidelity designs, custom HTML/CSS/JavaScript implementation, Hostinger for hosting and deployment. Focused on clean, maintainable code and user-centered design decisions.

Build Process Overview

From blank page to a live product site: paper wireframes → Figma → hand‑coded HTML/CSS/JS → AI‑assisted visuals → SEO & performance basics → Hostinger launch.

Discovery & Planning

Audience & purpose

Define a clear public‑facing site for a privacy‑minded health tool: speak to partners (labs, clinics, universities, programs) and to general visitors seeking information.

Paper wireframes

Hand‑drawn map of pages and flow: Home (hero, value, features, CTA) → Features (deep dive) → Team (bio cards) → About (Mission & History) → Partner Program form → footer with Product/Company/Legal/Support links.

Tooling choices

Kept it simple and fast to maintain: edit in VS Code, host on Hostinger, mostly vanilla HTML/CSS with a small amount of JavaScript.

Design System & Page Templates

Wireframe → Figma

Low‑fi → high‑fi layouts

Translate sketches into responsive frames. Home: strong headline + subhead, feature highlights, partner CTA. Separate templates for Team, Mission, History, and a dedicated Partner Program page.

Palette, type & spacing tokens

Lock colors, elevation, radii, and type scale to keep cards, pills, and page sections visually consistent across every template.

Component set

Header with dropdown, hero band, feature grid, bio cards, content blocks, callout panels, and a four‑column footer ready for Product/Company/Legal/Support.

Assets & Components

Reusable page pieces

Home/Features/Team/Mission/History/Partner Program defined once as repeatable blocks, so new pages inherit the same structure and styling.

Images & icons

Created and refined hero/feature artwork with AI where useful; exported to modern formats (WebP/AVIF); wrote descriptive alt text for accessibility.

Voice & copy

Plain‑language, respectful tone around sexual health; clear CTAs (e.g., Partner Program), and consistent labels in the header and footer.

Build, Optimize & Launch

Semantic HTML + modern CSS

Grid/Flex layout, CSS variables for theming, accessible headings/landmarks, keyboard‑friendly navigation, and clear focus states.

Lightweight JavaScript

Only what’s needed for navigation, dropdowns, and smooth page interactions. Defer scripts and lazy‑load images for speed.

SEO & metadata

Clean titles & descriptions, Open Graph/Twitter tags, XML sitemap + robots. Dedicated Mission/History pages clarify story and help with discoverability.

Partner Program form

Built a multi‑field application form: name, email, phone, company, title, URL, and an industry selector (labs, hospitals/clinics, government, telehealth, pharma, insurance, research, nonprofits, e‑commerce/tech) plus message—required fields and basic validation.

Performance basics

Compress assets, serve WebP/AVIF where possible, cache static files, and keep page weight lean for quick loads on mobile.

Deploy & iterate

Publish on Hostinger, connect the domain, sanity‑check across browsers/devices, and make periodic content passes (Features, Team, FAQs, footer links).

Security & Operations

Backups enabled via hosting provider; minimal third‑party scripts; privacy‑light analytics; contact/partner submissions handled with least‑privilege access; Terms & Privacy pages linked in the footer; periodic copy and image refresh cycles.

Open to short consults and build sprints.

Book a 15-min consult

About

Home

Open to short consults and build sprints.

Book a 15-min consult

Home

About