Impact & Deliverables
Situation: Early-stage health tech startup required investor materials for seed fundraising.
What I built: Elevator pitch deck and comprehensive investor presentation with market sizing, adoption modeling, product architecture, and privacy framework. Custom visual system and data visualizations.
Outcome: Two delivery-ready presentations designed for investor circulation and funding conversations.
Consulting Relevance
This engagement turns raw founder notes into funder‑ready narratives—an elevator pitch and a full investor deck backed by TAM modeling, product logic, and privacy/security framing. I compress time‑to‑ready, shorten fundraising cycles, and leave you with clean files that stay easy to update as assumptions evolve.
Deck Development Process
Two investor-ready decks built from discovery through final delivery: elevator pitch and comprehensive investor presentation.
Discovery & Framing
Audience analysis
Identified target investors (seed/angel/early-stage VC, strategic partners) and defined core message priorities: problem validation, solution differentiation, traction strategy, market timing.
Problem statement
STI test verification lacks trusted infrastructure. Current methods (printed results, screenshots) create friction and verification gaps between partners.
Solution framework
Identity verification (ID plus biometric match) connects to test result validation. Privacy-first scoring system enables QR-based status sharing between partners.
Market positioning
Segment-focused GTM targeting high-access communities (LGBTQ+ adults, college campuses, active senior communities) with staged rollout strategy.
Risk framework
Addressed fraud prevention, privacy architecture, stigma considerations, and data governance through verification layers, privacy-by-design principles, and compliance infrastructure.
Deck Structure & Content
Elevator Pitch Deck
Content flow
Problem statement followed by solution promise, core mechanics (identity verification, result validation, privacy scoring, QR exchange), key benefits, and call to action.
Purpose
One-page shareable designed for rapid context-setting and meeting requests. Optimized for clarity and credibility over technical depth.
Full Investor Deck
Content modules
Problem validation, solution architecture, market opportunity and launch segments, technical systems (verification and scoring), product roadmap, team, risk mitigation, adoption model, revenue framework, partnership strategy.
Financial modeling
Scenario-based adoption projections with ARPU calculations and institutional pricing tiers. Multi-year forecast demonstrating early traction path and partnership scaling dynamics.
Presentation design
Built for both live presentation and email circulation. Balances credibility signals (models, controls) with momentum indicators (clear milestones, partnership opportunities).
Design & Delivery
Visual system
Dark-themed design with optimized typography and consistent layout structure. Custom diagrams illustrate identity verification, result validation, and QR-based status exchange flows.
Data visualization
Market segment sizing, adoption scenarios, revenue projections, and product roadmap timelines. Editable source files provided for future iteration.
Voice & messaging
Direct, accessible language emphasizing trust, consent, and friction reduction. Privacy-first framing throughout all content.
Deliverables
Two final decks: concise elevator pitch and comprehensive investor presentation. Delivered as PDF and PPTX with optional preview versions.
Development process
Content outline, market modeling, draft design, feedback iteration, final production. Structured for investor and partner circulation.
Confidentiality & Operations
All materials treated as confidential work product. No PHI included. Examples and visuals sanitized for sharing. Secure file access with optional watermarking or NDA requirements. Scheduled refresh cycles as market assumptions evolve.